Influencer and actress profit from pregnancy: why it's important that not everything is for sale

Actress Claudia Raia, who turned 65 years old last December, announced on social networks last Monday (19) who is pregnant with her husband, actor and dancer Jarbas Homem de Mello, from 53 years old. The couple took the opportunity to monetize the news by advertising a brand of pregnancy tests that, along with a positive or negative pregnancy measurement, also gives an estimate of how many weeks of development the baby already has. The brand was treated with intimate language: “it was part of this beautiful and exciting moment”.

The culture website Splash, from UOL, reported that the fee earned from advertising was 250 thousand reais, equivalent to the value of five thousand purchases of the promoted test. Although Instagram no longer gives the number of likes, it is estimated to be over a million. Claudia earned more than other celebrities who have published paid publications for the brand, such as Gusttavo Lima’s wife Sabrina Sato, Gabriela Pugliesi and Michel Teló’s wife. The couple Viih Tube (influencer) and Eliezer Netto (ex-BBB) created an Instagram account for their baby that already has more than 660 a thousand potential followers already monetizing an unborn child. According to an estimate of 2019, an influencer who has between 200 one thousand and one million followers earns on average BRL55 thousand per month. After reaching one million followers, you can reach BRL500 in monthly revenue. In addition to paid publications, influencers can also earn money by inserting links to their own content with advertising.

Claudia claimed to be surprised and that she would have called her doctor “crazy” when she suggested she was pregnant. But the chance of it having happened by chance is minimal: over 50 years old, only one in every thousand women manages to get pregnant, she explains. the gynecologist and obstetrician Daniele Peters, who works in Curitiba. The doctor clarifies that there is assisted reproduction through frozen or donated eggs, which increases this probability. In fact, in August of 2020 Claudia Raia said that she had frozen eggs. With laboratory fertilization, the chance of women in Claudia’s age group getting pregnant rises to almost 20%, almost two hundred times easier than without medical help.

Daniele Peters comments that Claudia was entering the menopause period, so she must have also used several hormonal stimuli so that her reproductive system could get pregnant again. She has two other children with her ex-husband Edson Celulari: Enzo, born in 1997, and Sophia, born in 1997 .

Ethical limits for what money can buy

In the book “What Money Doesn’t Buy” (Brazilian Civilization,

), philosopher Michael Sandel explores areas of social life whose economic exploitation seems morally controversial, such as decisions about life involving birth and death.

For example, in In the United States it is possible to purchase the life insurance policy of an elderly or impaired person, paying the annual premium while the person is alive, and collect the insurance claim as a beneficiary when the person dies. It works like a bet on death: the sooner the person dies, the greater the amount collected. What the elderly or sick person in question gains from this is that they can enjoy a value slightly lower in life than would be enjoyed by beneficiaries after death.

It is a market that was born in the years 1980 around AIDS patients who had, at the time, a life expectancy of about two years. The investment manager specializing in the Conning insurance market projects that until 2028 this market will move a gross annual value of more than 200 billions of US dollars. Insurance company Harbor Life says the growing “gray wave” of people over 65 must use the sale of the policy to fund the retirement.

As for the life issues surrounding its beginnings, Sandel says that “high quality” eggs are already sold in the United States, in addition to sperm samples. Americans also turn to surrogacy in developing countries like India (ten years ago, the price paid for a pregnancy in the country was just over $6,000). There is a non-governmental organization in the state of North Carolina that offers US$200 for women addicted to drugs to get sterilized. Thousands accepted this “bribe”.

For Sandel, the monetization of new aspects of life results from the undeniable success of the market economy in the face of alternatives — a success that became evident after the fall of the Wall. from Berlin. The Soviet failure was a failure of central planning and authoritarianism. Minimally free markets, based on the sum of the decisions of numerous individuals, are much more efficient in distributing goods and services, including services that make it possible for a woman of years get pregnant. In a way, the success of the markets led to triumphalism, and triumphalism to excess. “Putting a price on the good things in life can corrupt them”, says the philosopher.

Regarding the “bribery” of sterilization, he invites us to think about what would be a corruption caused by money : “To take an extreme example, making babies to sell them for profit is a corruption of fatherhood and motherhood, as it treats children as things to be used rather than beings to be loved. (…) Whoever is sterilized for money sells something that should not be on sale.”

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