Despite the pandemic, StartUp closes the year with a profit and 68 launches – Plein Verre

One of the sectors that has suffered the most economically from the pandemic has been gastronomy, particularly those dedicated to serving alcoholic beverages.

Many breweries – bars that produce their own beer on site, where the bulk of the profits come from – have had to reinvent themselves to keep their business going, but they don’t.

Still, some breweries have reasons to celebrate in 2020, such as StartUp Brewing Co., of Itupeva, in São Paulo (about 72 km from the capital).

In addition to its own brands, StartUp acts as an accelerator for small breweries. Throughout the year, despite a partial paralysis of plant operations during the most rigid isolation period caused by the pandemic, the plant closes with 68 labels launched: 55 of its own brands (UX Brew, Unicorn and Juan Caloto) and 13 others. accelerated gypsies (Hopi Mundi, The Dead Rabbits, Nauta and Supla).

On average, he gives more than one outing per week.

“Our target for 2020 was to grow by over 200%, but the pandemic has hit us hard, even though we are almost doubling our income. We will close 2020 with a turnover of 13 million reais ”, rejoices André Franken, CEO and one of the founders of StartUp.

Inaugurated in June 2018, the plant started up with a production capacity of 50,000 liters per month. In just over two years, this capacity has quadrupled and today reaches 200 thousand liters – but in 2020 production was on average 90 thousand liters per month, with peaks of 120 thousand.

In terms of comparison, in 2019, without a pandemic, the monthly production was about 40 thousand liters per month; and the year ended with revenues of 7.5 million reais.

As an accelerator, StartUp collaborates at all stages of the process for small homeless breweries, called gypsies.

“It’s like a large ecosystem that provides solutions ranging from advice in recipe preparation, through production, sales, logistics and distribution, to marketing and tax issues,” says Franken.
“Our idea is to provide these solutions to those who participate in this ecosystem. Today we are with Juan Caloto, 5 Elements, Devaneio do Velhaco and Dead Rabbits participating, ”he adds.

For Franken, the pandemic was an even greater challenge for smallholders. “The small industries in the sector have suffered and still suffer a lot from all of this, as they are heavily dependent on bars and restaurants, the biggest breweries are already supplying supermarkets and although feeling the crisis they have had an increase in sales. retailers.

The year also marks the company’s entry into the international market. The first two shipments are expected to arrive in the Netherlands in January 2021, via importer Het Bierloket. There will be around 30 labels. But there are already negotiations to bring the brand’s labels to Spain and Germany in a new export.

Among the many launches of the year, we highlight the beers of the Trub Sessions project, designed and produced during the pandemic. These are beers made with the concern for resource sustainability in mind with economy, including the reuse of inputs, such as hops, using a special technique. From this project came three labels, all of styles derived from traditional Indian lager beer.

In addition, malt bagasse from all of the plant’s production is stored and then sent to sheep farmers, who use it as feed. The recyclable waste will end up in a cooperative in the region.

Cherries & Berries is the 68th launch of the year
To close 2020, UX Brew is launching a new label for the Acid Rain line, dedicated to refreshing sour (and sour) beers. Cherries & Berries hits the market Thursday (17) in a special, champagne-like bottle with 750ml. With 5.3% alcohol, the beer takes on the raspberry, blackberry and cherry formula. You can buy it at For more on beer, see live on Instagram @startupbrewing on the 17th at 8pm.

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