After a first step that evaluated 172 registered labels, a selected jury and an online vote chose the most beautiful can design of 2020 among 15 finalists.
The first three were:
1st place: Eterno Retorno, creation of Coletivo Raiz for Casa Orc
2nd place: Dserve Blackberry, created by Alexandre Nani for UX Brew
3rd place: WKattzse7evidas, creation of Se7evidas for Wkattz Cervejaria
This was the first edition of the Can Design Award, promoted by Abracerva (Brazilian Association of Craft Beers) in partnership with Abralatas (Brazilian Association of Manufacturers of Aluminum Cans).
Eterno Retorno is a potent Russian Imperial Lactose and Blackberry Stout made by the small brewery Casa Orc, from the metropolitan region of Minas Gerais (in collaboration with Incógnita and Pedrosa Craft).
In its social network, Casa Orc celebrated the victory and took the opportunity to evoke this atypical year, remembering that “during the pandemic, it almost closed its doors”.
Dserve Blackberry, from Ux Brew, in São Paulo, came in second; with WKattz, from Rio, closing the podium.